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What is a Logo, and why do I need one?

A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.

A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.

How important is a logo?
The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.

Can't I make my logo myself?
Many people just starting out in business think that they will save money by DIY, but in the long run, it may cost a lot more. Design Sense Graphics & Web have been passionate about designing great logos for ten years and have assisted hundreds of businesses and organisations by providing strong and unique visual identities. To have a quality, professionally designed logo from the start will establish your business as being worthwhile to deal with; you will have respect from potential clients, suppliers, competitors and employees. It will also give you a sense of pride in your own business. Your logo will become an invaluable feature of your business for many years.

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Where do I start? Preparing for your Logo

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