Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.
Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.
Scaling the Logo
When increasing or reducing the size of the logo (Eg. in Word, Powerpoint or Publisher) always make sure it is not stretched or squashed to fit it into a space. Distortion of the logo by incorrect scaling is one of the most common problems in misusing a logo!
Always use the corner toggle, hold down shift, then click and drag to make the logo bigger or smaller.
Minimum Size & "Breathing Space"
There should be a margin around your logo in which nothing else should appear. The logo should also be of a decent size. This helps to ensure clarity and readability and improve the overall impact of your logo. Headings placed under the logo and signature should keep a respectful distance.
The logo should receive prominent placement on official publications. Consider the placement carefully, for
example, on items that will be stored in display racks, it is optimal to place the logo in the upper left corner.
It is important that the Logo stands out from the background. Usually, your logo should be placed on a plain white background, however sometimes you will be provided with a single colour version of your logo for use with darker backgrounds, or an alternate background colour that fits in with your company's colour scheme. As a general rule, you should not place your logo on top of an image.
The logo should only appear once on a single sheet. This helps to maintain the integrity of the identity and
ensures its strength is not diluted by duplication.
Your Unique Style Guide
The principals mentioned in this article apply to any and all logo designs, however Design Sense can provide you with your own unique style guide if desired.
*See our article on different logo formats for more information about EPS files.