Keeping the information on your website relevant and up-to-date is extremely important!! Although the thought of this can be daunting, in reality it does not have to be a huge task, and little-to-no technical knowledge is required to achieve this if your website includes a Content Management System.
What is CMS?
A Content Management System can be built into your website to allow you to make changes to certain text, images, documents etc. or can be used to manage an online store, blog, calendar etc. Design Sense custom-builds a CMS for each new website, tailoring it to the individual needs of the client. The CMS is very simple and easy to use. Unlike other Website Development providers, the CMS that Design Sense offers does not use a 'back end', but alternatively everything can be edited using the interface and navigation system of the actual website. All you have to do is log in, find the page you want to change, and click 'edit'.
Do I need CMS?
To find the answer to this question, you need to think about how often you will be making changes to the website. If your website contains information that isn't likely to go out of date, you may not need a CMS, however it is still important that you revise your website content regularly*. There are 2 options for updating your content as outlined below:
|Update in-house with CMS at any time||Flexibility & control
CMS is simple & easy to use
|Increased cost at creation of website, no ongoing maintenance costs|
|Revise content in-house and periodically send to Design Sense to update on the website||Easier for those who aren't as technically savvy
Less initial cost, maintenance fees are minimal
Fast (usually same-day) service
|Decreased cost at creation of website, small ongoing maintenace fees charged at an hourly rate.|
How often do I need to update my website?
The answer to this question will depend on the nature of the content that your website contains. Ultimately, you should be adding new & exciting content as often as your resources allow, however practically this may not be feasible or even necessary. As a minimum standard, here is an example of some of the various components a website can include, and how often they need to be maintained:
|Blogs/Articles/News||(At least) weekly - monthly|
|Calendar/Event Information||Weekly - monthly|
|Reports||6-Monthly - annually|
|Personnel Information||In conjunction with turnover|
|General Information||Review every 3 - 6 months|
New Content & Social Media
In order to engage your online audience, it is a good idea to be constantly adding to the content of your website, as well as connecting in with social media of some sort, be it FaceBook, Twitter, Google+ etc. There are many resources out there on how to utilise these tools to direct traffic to your website. Check it out for yourself!
*We recommend that you review all of your website content at least twice a year to make sure that you aren't giving out any false, inaccurate or misleading information.