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What features should my website include?

Aside from your main content, there are so many features available for websites that it's hard to know where to start. Consider who your target audience is, and what information you would like to convey through your website. How will you draw in new visitors, and how will you get people to come back again?

Here is a list of some ideas for website features that Design Sense offer. Make sure you choose tools that are useful and relevant to your business, and that will enhance your primary message rather than distracting from it. Note that this list is by no means comprehensive. If there's something not on this list that you'd like included in your site, just ask!

General
Calendar (event info, availability checker etc.)
Blog/articles
Guest book
Search function
Member registration & login
Newsletter signup
Photo gallery
Links
Restricted access area
Downloadable documents
Online directory
Appointment bookings

Media/Interactive
Video
Animation
Slide show
MP3
360° virtual tour

Forms
Email contact form
Quote request
Application form (employment, membership etc.)
Registration/booking form
Order form

Online Store
Weekly/monthy specials
Product of the month/week
Related items prompt
Reward points system
Online vouchers
Paypal integration

Social Media
FaceBook 'like' button
FaceBook news feed
Linkedin profile
Twitter latest tweets
'Share' button

Plugins
Maps (Google, Bing etc.)
Weather

Maintenance
Something that you should keep in mind when choosing your website features is how demanding they are to maintain. Don't choose features that need to be constantly updated unless you are willing to put in the work that is required. On the other hand, if you are able to put in the time and effort, a dynamic website can be a very powerful marketing and communication tool.

Related Articles
Keeping your website up to date
Preparing your website content

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