Design Sense Graphics & Web Kalgoorlie Boulder

Logo access, copyright & registration

Can I have access to my logo?

Graphic design companies have different policies about giving clients access to their logo. At Design Sense Graphics & Web, we believe it is important for you to have your logo to use. We will supply the logo in a range of formats, either via email or on a disk. You will be able to place this into stationery and documents as required. HOWEVER, we do ask that you follow the guidelines provided on this website (or in your company style guide where applicable) for the use of your logo, in order that the integrity of your logo and its design is not compromised. It is recommended that you engage us to design important promotional items for you, to ensure consistent application at all times.

Who owns the copyright of my logo?

Legally, the graphic designer retains the copyright of all designs, even if you have paid for the design service. Design Sense Graphics & Web will provide logo formats for you to use, but this does not give you the right to change the logo without the designer's permission. You may request that the designer assigns copyright to you for an additional fee, or a licence can be obtained to use certain design elements. This must always be in writing. Your business identity is valuable; make sure you are aware of its use and protection.

Can I register my logo?

To register your logo or Trade Mark (and elements of it, like the colours), it is recommended that you visit the IP (Intellectual Property) Australia website. www.ipaustralia.gov.au. There is useful information on a range of topics relating to the application process, the time and cost involved and the management of your Trade Mark once it is registered. This process and cost is the responsibility of the client, although Design Sense Graphics & Web will assist with questions relating to the design.

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A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Time for a makeover? Updating your brand

Design Sense Graphics & Web has considerable experience in refreshing tired brands, or completely rebranding an existing business. Some brands do lose impact over time - colours and styles change, and while a well designed logo should last many years and even decades (think Ford, Uncle Toby's, etc.), changes can be made to revamp an image.