Different Logo (Image) FormatsWhen your logo design is complete, you will be supplied with a selection of different image formats. This article outlines the most common formats and their different applications.
Image Size & QualityDifferent applications also require image files of different resolutions. If your logo is to be used in an email, on a website or to be viewed on a screen, it only needs to be a resolution of 72 DPI (dots per inch) , and therefore can be compressed to save bandwidth & server/hard drive space. An image intended for print purposes needs to be at least 300 DPI. Obtaining your Logo FormatsOn completion of your logo, you will be provided with your logo in these common formats either via email or on a USB drive. If you lose these files or require an alternative format, Design Sense Graphics & Web can provide you with these files upon request. A minor fee may apply. |
Design Sense Graphics & Web has considerable experience in refreshing tired brands, or completely rebranding an existing business. Some brands do lose impact over time - colours and styles change, and while a well designed logo should last many years and even decades (think Ford, Uncle Toby's, etc.), changes can be made to revamp an image.
Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors.