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Will my website be found by Google? (About Search Engine Optimisation)

With so many people now searching for services online, it is important that your online presence is professional and stands up against the competition. However, just because you have a website does not guarantee that people are going to find it. There are many factors that can affect your Search Engine Results Page (SERP) Rank, and it can take time for your website to ‘climb up the ladder’.

What is my SERP Rank?

Whenever someone conducts a Google (or any other search engine) search, the result page will show a list of links to web pages that relate to the words that were entered in the search. These links are displayed in order of relevance based on a series of factors such as your website content, page description, number of pages in your site and incoming links. The higher up the list a website is displayed, the higher the SERP Rank.

What is Search Engine Optimisation (SEO)?

SEO can be defined as the process of making your website achieve a higher SERP Ranking. Ultimately, you want your page to be at the top of the list! However, due to the myriad of ever-changing factors that effect your ranking, this process takes time, and you are not always guaranteed the results you desire.

What Design Sense offers for SEO

On-Page SEO
In order for a website to be able to be found, it needs to be set up correctly. There are hidden tags that can be embedded in the code of the website to help it to be indexed, and we will make sure that these are in place from the beginning. We can help you choose your key words, title and description, making sure they are relevant and in line with your website content.

Copy Writing
The quality and volume of your website content is also an important factor that can greatly affect your rankings. Design Sense offers a copy writing service that will ensure your website has plenty of quality content that will boost your visibility. See our article on copy writing for more information.

SEO Website Audit
After the launch of your website we will conduct a site audit to make sure that your website is performing as well as it can. We will take the results of the audit on-board and make adjustments to your website as necessary.

Statistics & Tracking
We can set up Google Analytics (a free, but powerful online tool) on your website to track your visitors. This is done by request only - ask us today!

SEO Campaigns
If you are serious about increasing your website ranking and traffic, then you should consider an ongoing SEO campaign. This is guaranteed to increase your website’s ranking with search engines whilst targeting your desired key words. Successful SEO is an ongoing process, and you will be provided with detailed monthly reports so that you can track your website’s progress.

Design Sense Graphics & Web offer monthly SEO campaign packages at four different levels to suit any budget. The higher levels will achieve faster results, however lower levels will still be effective over time. Levels 2 and above guarantee 1st page Google rankings for your website.

These plans are available on a month-to-month basis, so you can downgrade, upgrade or pull out at any time if desired. We do, however, recommend that you try it out for at least 3 months, as it can take time to achieve your desired results. Contact us for current SEO package information and pricing.