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A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

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Different Logo (Image) Formats

When your logo design is complete, you will be supplied with a selection of different image formats. This article outlines the most common formats and their different applications.

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Design Sense in the Business Community

September was a busy month for us, as we co-hosted the Business After Hours and Women in Business events.

The KBCCI's Business After Hours was co-hosted with Goldfields Baptist College. The event was a great success with approximately 60 from the business community attending. It was a great opportunity to talk about what we do, and network with clients and colleagues. The college was a fantastic venue, and we were treated to an excerpt from GBC's upcoming musical, Chitty Chitty Bang Bang by the students. BAH events are held monthly. See http://kalgoorliecci.asn.au/events/register/ for information on upcoming events.

Later that week, the Women in Business' Boulder street walk began at Design Sense. We met with over 15 other businesswomen to connect and share ideas and support. We then walked down Burt street, stopping at Industrial Lane and Just Add People Short stay apartments, finishing up just a few blocks away for canapes and drinks. See https://www.facebook.com/GoldWIB/ for more information about the Goldfields Women in Business.

What features should my website include?

Aside from your main content, there are so many features available for websites that it's hard to know where to start. Consider who your target audience is, and what information you would like to convey through your website. How will you draw in new visitors, and how will you get people to come back again?

Here is a list of some ideas for website features that Design Sense Graphics & Web offers. Make sure you choose tools that are useful and relevant to your business, and that will enhance your primary message rather than distracting from it. Note that this list is by no means comprehensive. If there's something not on this list that you'd like included in your site, just ask!

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Where do I start? Logo preparation & the process involved

It is a good idea to put some thought into your logo before you meet with us at Design Sense Graphics & Web. We will cover the following areas when we meet with you to discuss your logo design.

Business Name
Most people have already decided on a name and registered it before they come to us. However, we are also able to assist you to be a bit more creative with your name if you need some help. Below are a couple of examples where clients have had a name in mind, and we have suggested an alternative that has been a much better option. 'Effie's Beaded Bits' became 'Beadistinctive' and 'Gold Dust Spas' became 'SpaKal'. It is very important to get your name right before the design process begins - it's much harder to change it down the track.

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