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Struggling with your website content? You are not alone!

Many of our clients are so flat out that they are struggling to find time to write their website content. Quite often, this part of the process holds up the completion of the website for months, sometimes even years. For a small additional fee, why not get a professional to write your content for you, taking away the hassle and allowing you to use your valuable time doing what you do best!

Why use a copy writer?

Today, websites are becoming the first port of call for businesses. Potential clients want to gain answers to their questions even before they pick up the phone to engage you. It’s important that your website content is clear, concise and informative. The more quality content you have on your website, the better your organic search ranking will be. Search engines are looking for relevant and original content. There are many considerations to take into account when writing your website content, and you will get the most bang for your buck by engaging a professional to do this for you. As we already mentioned, content writing is often the only thing that holds up website completion. Many clients get 90% of the way through the process, and then wait months, sometimes even years, to complete the final 10%!

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Design Sense Graphics & Web Design

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

Logo is pixelated

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Design Sense Graphics & Web Design

Time for a makeover? Updating your brand

Design Sense Graphics & Web has considerable experience in refreshing tired brands, or completely rebranding an existing business. Some brands do lose impact over time - colours and styles change, and while a well designed logo should last many years and even decades (think Ford, Uncle Toby's, etc.), changes can be made to revamp an image. When rebranding occurs, there are usually some elements that are retained eg. Colours or fonts, or perhaps part of the logo, while others are changed. This helps to provide a link from the old to the new, and allows for continuity in the minds of the clients. It may also help to minimise the cost, eg. The whole building may not need repainting if the corporate colours remain the same. Refreshing a logo may be quite subtle, but it can make a big difference.

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Design Sense Graphics & Web Design

What is a Logo, and why do I need one?

A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.

A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.

How important is a logo?

The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.

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Design Sense Graphics & Web Websites

Protecting your web forms from spam

Web forms can be used on websites in many different ways and can be a great tool for gathering data or allowing your customers to make contact with you.

However, including a web form on your site can open you up to receiving unwanted spam. Spam is often submitted by automated spam robots that search the internet looking for forms, and often once they find yours you will often get a large volume of spam in the first hit.

While we don’t want to deter your customers from sending you their information by making your form too difficult to submit, there are a few simple countermeasures that can be added to stop (or at least slow down) spammers.  Hopefully this article will help you decide which option will work best for you.

Hidden Fields

This option is invisible to customers but may not block some of the smarter spam robots out there. A field is added to your form that is visible to robots who read the code, but hidden from the customer using css or javascript. If a value is entered in this field, the form will not submit, thus stopping robots who cannot tell the difference.

Human-friendly Question

Another option is to add a basic text question that would be easy for a human to answer, but that a robot could not answer. This could be a simple maths problem, or something everyone would know e.g. The colour of the sky is? This is a fairly common method and should not annoy your users too much or prevent them from submitting the form.

CAPTCHA

This is probably the most secure option, however as you may have experienced, CAPTCHAs can be quite hard to read, and may annoy or deter users. We recommend only using this method for important forms, or if neither of the above methods are working and you are still receiving a large volume of spam.

There are other solutions available, so speak to us if you don’t think any of these will work for you. And just note that spammers are always finding new ways to get around your countermeasures, so any method implemented may not be a permanent fix.
 

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