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Where do I start? Logo preparation & the process involved
It is a good idea to put some thought into your logo before you meet with us at Design Sense Graphics & Web. We will cover the following areas when we meet with you to discuss your logo design.
Business Name
Most people have already decided on a name and registered it before they come to us. However, we are also able to assist you to be a bit more creative with your name if you need some help. Below are a couple of examples where clients have had a name in mind, and we have suggested an alternative that has been a much better option. 'Effie's Beaded Bits' became 'Beadistinctive' and 'Gold Dust Spas' became 'SpaKal'. It is very important to get your name right before the design process begins - it's much harder to change it down the track.
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Design Sense has a fresh new look!
Rebranding
Those of you who have been in contact with us in 2018 will know that Design Sense has a fresh new look! Not only on all our printed items, but also our website and our studio. If you are thinking of giving your brand a birthday, come and have a chat to us and see what we’ve done. It has certainly given us new inspiration for working on creative projects.
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What is a Logo, and why do I need one?
A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.
A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.
How important is a logo?
The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.
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What features should my website include?
Aside from your main content, there are so many features available for websites that it's hard to know where to start. Consider who your target audience is, and what information you would like to convey through your website. How will you draw in new visitors, and how will you get people to come back again?
Here is a list of some ideas for website features that Design Sense Graphics & Web offers. Make sure you choose tools that are useful and relevant to your business, and that will enhance your primary message rather than distracting from it. Note that this list is by no means comprehensive. If there's something not on this list that you'd like included in your site, just ask!
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