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Design Sense Graphics & Web Design

What is a Logo, and why do I need one?

A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.

A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.

How important is a logo?

The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.

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Design Sense Graphics & Web Design

Branding Your Business

Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors. When you are not around to speak for your business, your branding does it for you, so it needs to speak loudly and clearly about who you are and what you do! It needs to send the right messages and be recognisable in an instant.

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Design Sense Graphics & Web Websites

Keeping your website up-to-date - Content Management Systems (CMS)

Keeping the information on your website relevant and up-to-date is extremely important!! Although the thought of this can be daunting, in reality it does not have to be a huge task, and little-to-no technical knowledge is required to achieve this if your website includes a Content Management System built by Design Sense.

What is a CMS?

A Content Management System can be built into your website to allow you to make changes to certain text, images, documents etc. or can be used to manage an online store, blog, calendar etc. Design Sense custom-builds a CMS for each new website, tailoring it to the individual needs of the client. The CMS is very simple and easy to use. Unlike other Website Development providers, the CMS that Design Sense offers does not use a 'back end', but alternatively everything can be edited using the interface and navigation system of the actual website. All you have to do is log in, find the page you want to change, and click 'edit'.

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Design Sense Graphics & Web Design

Different Logo (Image) Formats

When your logo design is complete, you will be supplied with a selection of different image formats. This article outlines the most common formats and their different applications.

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Design Sense Graphics & Web Design

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

Logo is pixelated

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