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Branding Your Business

Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors. When you are not around to speak for your business, your branding does it for you, so it needs to speak loudly and clearly about who you are and what you do! It needs to send the right messages and be recognisable in an instant.

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Logo access, copyright & registration

Can I have access to my logo?

Graphic design companies have different policies about giving clients access to their logo. At Design Sense Graphics & Web, we believe it is important for you to have your logo to use. We will supply the logo in a range of formats, either via email or on a disk. You will be able to place this into stationery and documents as required. HOWEVER, we do ask that you follow the guidelines provided on this website (or in your company style guide where applicable) for the use of your logo, in order that the integrity of your logo and its design is not compromised. It is recommended that you engage us to design important promotional items for you, to ensure consistent application at all times.

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Time for a makeover? Updating your brand

Design Sense Graphics & Web has considerable experience in refreshing tired brands, or completely rebranding an existing business. Some brands do lose impact over time - colours and styles change, and while a well designed logo should last many years and even decades (think Ford, Uncle Toby's, etc.), changes can be made to revamp an image. When rebranding occurs, there are usually some elements that are retained eg. Colours or fonts, or perhaps part of the logo, while others are changed. This helps to provide a link from the old to the new, and allows for continuity in the minds of the clients. It may also help to minimise the cost, eg. The whole building may not need repainting if the corporate colours remain the same. Refreshing a logo may be quite subtle, but it can make a big difference.

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How much does a website cost?

There are many solutions available today for getting a website for your business or organisation. These can range from free sites that you create yourself, to complicated multi-page database powered sites that can cost hundreds of thousands of dollars to get up & running. Unfortunately there is no 'standard' across the web development industry that dictates how much a website should cost, or what you will receive for your money.

Avoid the cheap & nasty

With so many free options out there, you may ask 'what's the point of using a professional?' Ultimately, if you want a quality website that looks great, is original, consistent with your organisation's branding, AND works well, then you will have to pay for it. There are so many factors that work together to make a website successful - some of which you may not even be aware of, or more importantly, have control over if you use a free website tool. You will save yourself time, money and stress in the long run if you leave the details up to a reputable company such as Design Sense Graphics & Web.

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A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

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